Digital Marketing

4 reasons why the retail industry should invest in mobile app development

Smartphones are no longer a luxury, and traditional means of purchase are not the only means. Research reveals that in the US, smartphone sales increased 101 percent in the first quarter of 2016. The purpose of any mobile app development company is to rebuild traditional purchasing practices consequently improving the mobile marketing model.

A mobile app, for now, is not just the future for e-commerce, but for retail as well. For customers to instantly get what they want, smartphone apps serve as a personal comparison and navigation tool at their fingertips. Mobile shopping is becoming increasingly popular, for the convenience it provides. As a result, mobile app development companies offer high-quality, cost-effective technology solutions.

It’s more about mobile commerce, not e-commerce.

According to a recent survey, e-commerce accounts for more than 30 percent of all e-commerce and will grow exponentially. Mobile device usage is increasing at lightning speed than any of Google’s internal forecasts.

The most significant benefit of mobile commerce for users is that it requires less time to transact. In addition, users can make transactions from anywhere and at any time of the day. Users enjoy more to swipe the relevant selected images as retailers make various kinds of offers for business promotion. This is all because mobile application developers recognize the needs of the end user and create custom applications that meet user expectations.

Shoppers spend more time on mobile apps than on PCs.

Mobile commerce is flourishing at an escape rate that provides a platform for this kind of technological change. According to statistics, 90 percent of all shoppers spend most of their time on mobile apps. Retail apps are very convenient to use and easy to use. Buyers quickly gain access to a wealth of information about business products or services. 63% of Americans today prefer a mobile application for the convenience it offers.

More attractive user experience

UI-UX are essential aspects of retail application development. Users appreciate the use of applications, as each of them has its own unique characteristics, which often follow industry standards. Research reveals that most buyers give an app a try once or twice.

Developers building a feature-rich retail app is becoming more and more successful as it makes an instant impact on new users. There are many apps available on the Play Store, but only a few make a difference.

The growth of mobile applications is spectacular.

There is a regular shift from the mobile web to mobile app-based shopping, which means that apps are more accessible and acceptable. The growth is increasing day by day, inspired by a massive expansion in the number of mobile devices. Shoppers use their smartphones to see their surroundings, and today’s retailers need to be smarter in efficiently applying the mobile app and meeting the needs of mobile-enabled shoppers. For long, successful and prosperous, it is incredibly essential for retail app developers to build apps that have a clear visibility factor.


Building successful, high-traffic mobile apps is the ultimate goal of development companies. Many shoppers still enjoy the in-store experience as they consider touching, viewing, and testing products that they can’t make online, but that’s a far smaller number of users. Retail app development benefits shoppers with up-to-date market trends. In short, mobile retail will completely replace traditional retail as the preferred means of purchase.

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