Future high-tech marketing: mobile technology (digital marketing)

Most people have a mobile phone by their side most of the day. This is the most personal platform available for customer calls to action. People are out and about these days and have a lot on their minds; The ability to easily use mobile whenever you want, combined with the functionality of today’s enhanced devices, streamlines the checkout process, leading to higher conversion rates compared to any other method.

Marketing strategies must include the mobile channel to attract customers and drive sales. This is true even for the home business. At the local level, physical businesses that implement a mobile campaign will be able to drive people directly through their front doors and onto specific products of interest.

Digital advertising is the practice of promoting products and services using digital distribution channels (Radio, TV, Internet, Mobile) to reach consumers in a timely, relevant, personal and profitable manner. There are 2 different forms of digital marketing. Pull digital marketing in which the user searches and selects (extracts) the content of a site and. push marketing, which involves both the marketer (creator of the message) and the recipients (the user). The marketer has to push (send) the messages to the user for the message to be received. Examples of digital push marketing include email, SMS, MMS, and RSS. For a very effective marketing campaign, push and pull message marketing should be used in conjunction with traditional channels that promote calls to action.

MMS (Multimedia Messaging Service) mobile marketing enables streaming of video, flash, and advanced capabilities and can contain a timed slideshow of images, text, audio, and video. This technology improves the user experience and will generate higher click-through rates.

Bluetooth Systems offering “hot spot” areas are also being implemented. These offer a content management system with a Blue-tooth distribution function. This technology has the advantages of being permission-based, has higher transfer speeds, and is also a radio-based technology and therefore cannot be billed. Geofence is another technique that can also be used to trigger mobile announcements and special messages to users when entering or leaving an area such as a stadium.

The migration to the mobile advertising market has been highlighted by Google’s acquisition of Ad Mob and Apple’s purchase of Quattro Wireless. Brands are in search of this personal technological medium.

The rapidly rising mobile trend

There has always been a demand among consumers for more technologically advanced products that simplify our lives and facilitate the delivery of information, as evidenced by conventional media methods that have ranged from printed materials to radio, television, computers. , laptops, cell phones and now smart devices. mobile devices.

Why Mobile Devices Should Be In Your Arsenal Of Marketing Resources

• Google’s new mantra is “Mobile devices first”
• The use of mobile devices is already 5 times more than the Internet
• Apple recently sold more than 2 million iPhones
• 160,000 Droid smartphones are activated every day
• Consumers spent $ 6.2 billion on apps this year (Gartner)
• The US mobile web has grown more than 2% month-over-month. (Nielsen)
• More than half of all Internet connections today are made through smartphones.
• 91% of Americans keep their cell phone within one meter of them

Increase in handheld use Devices

Email, mobile web browsing, and social media are increasingly being used on portable devices. In recent years, SMS (short message service), which is a one-way text message sent through a cell phone, has become a legitimate advertising channel and is the most popular branch of the mobile marketing industry. In fact, the data indicates that people prefer to receive subscription text messages on time. These messages can be 160 characters long and include links to mobile-optimized websites or app downloads to help create more effective and measurable calls to action.

Email can also be used to inform customers of the option to participate in text messaging programs. Or an email can be triggered as a result of a text message, to provide additional details about the call to action or to fulfill a request for information.

Mobile programs also typically include the use of the mobile and desktop web that allows customers to directly provide their permission to receive text message communications by completing online forms. Visits to the web could also be triggered as a result of a text message announcing special offers, prizes, or incentives for completing surveys and questionnaires.

Mobile programs could also include social networks (Twitter, Facebook, Linked-In, My-Space) where companies can use their company profile to promote mobile programs and initiate subscription permissions for text message communications. Incentive marketing promotions can also be listed to encourage people to send text message programs to their contacts.

Main street and mobile

Many cell phone networks are beginning to offer location-based services (LBS) as a way to send personalized advertisements and other information to cell phone subscribers based on their current location. Laser-focused tracking is possible down to the block and demographic targeting down to the make and model of phone your potential customer is looking at when they click on your ad. Companies like Foursquare, Gowalla, and even Google Place Pages are developing innovative ways to connect with potential local customers.

Augmented reality systems are also being developed that combine the physical real world with enhanced computer-generated images. When combined with the cell phone’s GPS and camera, people will be able to point their phone at a specific location and get real-time directions or other information such as local restaurant reviews. Battery manufacturers are also hard at work using nanotechnology to improve run time and recharge times. They are also developing alternative charging methods, all in an effort to support the increasing demands on batteries.

Mobile devices present an incredible opportunity for “high street” businesses because it will be as if they are walking through town with the potential customer and taking them directly to your business and directly to the product, service or food they are looking for.

Income-generating benefits

Businesses can now stay in touch with mobile users through various techniques that result in increased efficiency with revenue-generating benefits. We are at the top of an exponentially growing trend of mobile device use and marketing through this channel is still new, so there is little competition. There are simple, highly profitable, turnkey systems available right now for anyone who wants to promote their business or who may be interested in starting one that easily lends itself to mobile commerce, such as an affiliate marketing program.

Small businesses can quickly start a simple mobile strategy almost immediately by using ultra-affordable mobile ads that use specially designed “compressed pages” that fit on a mobile device screen and only allow the user to view the product or exit the screen. offer. They cannot “surf” in search of alternatives. There are also very new mobile-only CPA marketing networks and special You Tube for mobile video applications. All of this combined with a targeted email campaign is driving dizzying conversion rates for those who use them. Businesses that are sixteen years old right now will be riding this high-tech tsunami wave straight to the bank.