Social Media Magazines: A New Ingredient for the Marketing Mix

What avenues of marketing are you using to let customers know about your products and services? Are you increasing the creative component of your marketing strategy? Do you think social media magazines will fit into your marketing program?

By examining the ingredients of inbound marketing, we discovered up-to-date ways to advertise and reach our target audience. Inbound marketing includes social media, comment marketing, quality article marketing, video marketing, content marketing, and mobile marketing. Inbound marketers are finding new opportunities for visibility in the social marketing circuit. A new mobile marketing niche designed to build relationships with consumers is through social media magazines.

Social media magazines are enhanced by advanced technology that enables the reader to experience high-quality content with easy-to-use multimedia capabilities. Content posted on this medium is automatically formatted in your mobile device’s web browser in a print setting.

Radio, television, magazines, direct mail, and newspapers (or ROP) are the traditional promotional components of a company’s marketing plan. Each item carries substantial costs, some more than others. Typically, companies would strategically place their promotional dollars in areas that could generate high visibility in a prime location or time slot. The four tactical components of a marketing mix would consist primarily of price, location, product, and promotion. This traditional use of product promotion is classified as outbound marketing.

Marketing managers can no longer rely on the usual inserts of credit billing, direct mail, trade shows, bulk email, telemarketing, or cold calling to give you a substantial return on investment (ROI). If you are a staunch external marketer, you should incorporate more elements of inbound marketing into your marketing mix. It’s a fraction of the advertising costs than traditional marketing, although you need to spend more time increasing your brand’s visibility. The time you spend constructively and creatively reaching your customers through interactive channels will finally pay off.

With the rise in mobile subscribers, companies are capitalizing on the wave of digital connections to this segment of the social media population. The penetration of mobile devices through handheld devices such as Apple’s iPad, iPhone, tablet, and other smartphones offers the potential for a lucrative marketing opportunity. The promotional component of the marketing mix is ​​constantly evolving. A business or non-profit organization can no longer think outside the box, but it has to come out of the box entirely. New unconventional marketing strategies are changing the face of advertising communications every day. Social media magazines are making a groundbreaking change in the mobile marketing revolution.