Pets

The sporting event every small business owner should see

Can you imagine leading a pack of 12 Siberian huskies through 1,000 miles of icy (and brutally harsh) Alaskan terrain?

I can not.

Sleep all you can in a paper-thin tent …

Eating rock-hard dried meat whenever you get the chance …

And be criticized by mother nature.

And while many would say that the Tour De France or the Kona Ironman are the toughest endurance events on the planet, I would say that it is the Iditarod dog race.

Why?

Because anyone who is willing to lead a pack of 12 dogs for 20 days while Mother Nature does her best to CRUSH this person is someone with a great deal of mental toughness to do just about anything they put their mind to.

And here’s something else to ponder:

Iditarod participants have almost no opportunity to rethink … rethink strategies … or change course because the clock is ticking. So they have no choice but to throw themselves against the wall in the hope that their original career plan is enough to win.

Sounds familiar?

Everything in this career reminds me of how business is done in the 21st century.

You have all kinds of competitors dying for lunch.

You have all kinds of customers buying prices on the Internet.

You have all kinds of government regulations tied around your neck.

And despite all these obstacles, you must find a way to lead your business (as well as your team if you have employees) over, around, through and under every obstacle that gets in your way.

And that?

What is the big lesson here?

Now that I think about it, the lesson here is the fact that business is tough. Business is tough. Success is not easy, no matter how many times we are reminded of that success overnight, one in a million.

Sure, you can certainly make a breakthrough in business.

But chances are, you have days, weeks, months and maybe even years where the pace is slow like in the Iditarod dog race. And if you are truly committed to success, then you must keep moving forward … making slow and steady progress until you lead your pack of dogs across the finish line.

The irony in business is the fact that the finish line never arrives.

Hey?

Yes, because once you hit a goal, there is another goal looming on the horizon.

This is also why you should celebrate your success (when you cross the finish line) so you don’t burn out.

So there you have it.

The sporting event to watch if you own a small business and are serious about your success.

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