Webinar checklist

There is a lot to do to host a successful webinar. But, if you make arrangements to do each thing ahead of time and have a cheat sheet or to-do list to help you not forget anything, then you’ll run it smoothly. Let this be the start of your cheat sheet.

ChooseSoftware

Write down the features you want the software to have so you can run a webinar without a hitch. Try different types of software and then choose the software you want to use.

Define your audience

Who do you want to send your message to? It may seem strange to choose your audience first, but doing so will make choosing your topic easier. If you know who you’re talking to, you can customize any theme to fit them.

Develop a specific theme

Your topic should be something that solves an important problem for your audience. What is a big problem they have that you can solve?

Put a date

Setting a date early in the planning process is essential to doing so. If you wait too long to perfect everything, you won’t. Set a date and then work backwards through your calendar setting everything up.

Choose a title

Using this information, develop a job title. You can also use job titles to tease your audience a bit. You can develop a poll to allow them to choose one of the titles.

Set your goals for the event

Set specific goals for your webinar, such as adding 100 targeted subscribers to your email list or selling five new memberships to your exclusive inner circle club. Write it down so you can see it every time you start building a copy.

Create an email autoresponder series

When people sign up early for your event, it’s great to have them on a list with a series of connected autoresponders to keep them informed and excited about the upcoming event.

Create a landing page

Using your event title and summary, add to it and create a landing page that makes people want to register for your event. Make it as simple as possible. Don’t ask attendees too many questions or they’ll run away and you’ll miss out.

Develop any form you need

Both your JVs and your assistants will need forms. You will have to use forms to collect information about everyone on both sides of the fence. You can use something like Google Forms.

Invite joint venture partners

Once you know the focus of the event, you can invite JVs to do the event with you. Decide the rules and speaker responsibilities ahead of time, and then invite about four times as many as you think you need to apply to be speakers.

Create the web copy

Get to work writing the copy for the event, or have someone else do it. Even before the rest of the work is done, you need to start marketing your event as soon as possible.

Prepare an event page

Using that information, create your event page with all the information about the speakers, the theme, and the benefits of attending.

Collect speaker information

As speakers submit their information, which must have a strict deadline, add it to the event page.

Send press releases

As soon as the date is set, the title is chosen and the event is scheduled, you should send out a press release about your event.

invite everyone

It may seem like something you’d think about, but invite everyone you know on your lists and have speakers invite people on your lists. Create a deadline to start doing it.

Create a bonus for attendees

Everyone loves unannounced bonuses and opportunities. You can use these bonuses as they come in to tease your audience that hasn’t signed up, but keep them a secret from people who have signed up.

Collect speaker slideshows

You never know what might happen, so it’s a good idea to collect speaker slides. They are also great additional material for webinar attendees who want to download them to follow along with a speaker.

practice

Practice with the speakers about a week before the live event. Make it private and just have each speaker show up, share their screens, check their volume, and only take five minutes to make sure it’s all working.