Attraction Marketing Made Simple

Inbound marketing is a simple philosophy that is very effective for home based entrepreneurs.

Essentially, the concept is simple. you, inc

Mark and promote YOU, Inc first… and NOT your business opportunity or network marketing company or program.

By self-marketing using websites, blogs, videos, and social media such as Facebook, Twitter, and email marketing, a home-based entrepreneur can attract like-minded people who resonate with or relate to their history, their background, their hometown , your university or higher education. school…really anything and helps them build their contact list, share their business opportunity and the value they can bring to the new member.

By contrast, the old method of network marketing or small business marketing consisted of advertising to strangers, directing them to a replicated website run by the company, and hoping that a sale would be generated.

Today we know that this is one of the main reasons why the vast majority of home based business owners do not make a profit and leave the industry or start jumping from program to program and system to system in search for a program just to ‘work’ and it never does.

Attraction marketing tools are simple and consist of:

1. You and the value you bring and share with others. By constantly learning and having a valuable set of skills to share or powerful information in the area of ​​personal growth, business, internet marketing, etc. and having access to tools, systems, equipment, and leadership that can help others, you are seen as attractive to other aspiring entrepreneurs.

You have value to offer and you do so without expecting personal gain. Provide leadership by sharing this information with others and directing them to systems and training where they too can grow and duplicate success.

2. Lead capture page. A simple one page website that offers a compelling offer (free information, video, training, eBook, etc.) and exchanges the information for the prospect’s contact information (name, email, phone number).

3. Auto reply – Email service that allows you to deliver a follow-up campaign designed and targeted to your prospects to further build your relationship, deliver valuable information that educates, invites and sells your product, service or system on autopilot for you.

4. Biopage – A place on the Internet where a prospect can “meet” you and get to know you. People join people; they do not link to products, services or programs. You can communicate your story and help build a relationship using Facebook, a blog, a website, and even YouTube with videos.

5. A funded proposal – The art and science of offering a low-priced information product that targets your niche and provides value to your prospect. Typically a form of training, course, or ebook that sells for less than $60 that gives you fast, high-converting retail so you can recoup some of your marketing costs and “monetize your list building” so your business receives ongoing cash and can take a long-term approach.

6. Primary business opportunity or product/service – The back-end sale. Typically a higher tier price point that provides high margin commissions, recurring income, passive income or even residual income and reversal bonuses. This is where the big money is in the long run. They come in a variety of price points. Create one or create several to further monetize your list building.

7. Affiliate Marketing – Additional offers of valuable products and services in your target niche that you can offer through simple email reviews and recommendations to your list for long-term sales. Price points vary and can include low-priced information products or high-priced seminars, courses, or training programs.

Those are the pieces of the attraction marketing puzzle. The mechanics vary a lot but are very simple. In the home-based business or network marketing niche, it’s really simple…

You are taking a simple message and communicating it to the masses. The more targeted your marketing, the faster your sales cycle will be; however, it is also valuable in the long run to get your message out to some of the masses to attract new markets and learn about what you do. It’s a longer-term sales cycle, but it can be a profitable addition to your inbound marketing.

The simple message:

“Would you like to learn how to use the Internet to earn money from home?”

There are several different ways to ask that question, but that is the main question being asked.

The prospect can answer yes or no.

If they answer yes… you direct them to your lead capture page where you offer them free information that will teach them step by step how they can use the internet to make money from home.

How do you share that message?

1. Paid targeted advertising.

The use of advertising in different forms is a fundamental and fast way to find people who are looking for this type of information. Google AdWords and other PayPerClick marketing methods are fast. Ezine marketing (email marketing to other people’s databases) is also effective. Advertising banners, postcards, classified ads, magazine ads, radio, outsourced traffic generation, etc…

There are many different forms of paid advertising methods to take advantage of.

2. Free marketing

social marketing – Using Facebook, Twitter, YouTube, and other social networking sites to find, connect, and build relationships with people is a very effective way to build a targeted list of people to invite to your message.

Search Engine Marketing (SEO) or search engine optimization. Publishing targeted content using relevant keywords in articles, blogs, videos, press releases also helps position your content in areas where people who are actively seeking information and writing search requests on search engines can find your content and be Target your marketing funnel as well.

Using a mix of consistent paid and free promotional methods yields the best results and provides a consistent, targeted flow of traffic to your content… which then directs or invites people to learn more about you by visiting your Facebook page or calling him, or visiting your blog, etc…

The next simple step is to invite people to your sales/marketing funnel that starts on your lead capture page… send follow-up emails that educate and sell for you and direct interested prospects to your sales page or system…

People join you in business.

You help them plug into your system and they begin to put together their own attraction marketing “system” and build their own list the same way you did.

Attraction marketing is a very powerful way to optimize the leverage of your home based business. It can be used to build any type of small or home-based business by leveraging the principles of social media, internet marketing, and direct response marketing.