Strong competition in e-commerce makes merchants seize every opportunity in their fight for every customer. Sometimes such rigid zeal seems strange and out of place. All Internet users occasionally experience a situation where, wherever they go after visiting an online store, they come across an advertising banner from the previously visited website. This is how remarketing works. This is a […]
What is responsive web design? In essence it is when the design of the website responds to the dimensions of the screen. In other words, a website built to be responsive takes note of the height and width of the screen (actually, the viewable area is usually a browser window, like in Internet Explorer) and adjusts the layout of the […]
A category in an episode weekend danger on Saturday April 22 focused on words ending with the letter O. I can’t remember exactly how I did on those particular answers, mainly because I was thinking of a somewhat related topic. My mind spent the rest of the game coming up with one-word song titles that end with the letter O. […]
If you’ve been in business for an extended period of time and somehow involved in the online world, you’ve heard the term ‘lead magnet’ or ‘opt in’ or something along those lines. You may be wondering what this is all about. And you might even, unfortunately, think that your business is exempt from this, and therefore you didn’t look too […]
So, you got excited about SMS text marketing and have high hopes for what it can do for your business. Justly! Mobile marketing is now taking hold, and many businesses are using text message campaigns to extraordinary effect. You’ve set up with a service provider and started building a list of people to send your messages to, but here you’re […]
Many companies and organizations are increasingly using key performance indicators (KPIs) to track various aspects of organizational performance. One particular application involves bonus KPIs, which are the key performance indicators that determine whether or not an individual employee is eligible for a bonus. First of all, though, what exactly are these so-called key performance indicators? For the term itself alone, […]
After writing or recording a great blog post, the next step is to promote it through social bookmarking. These accounts include digg, propeller, furl, bebo, delicious, and tumblr, among many others. The problem is finding time to bookmark your content across dozens of accounts. Fortunately, services like Onlywire can automate social bookmarking on dozens of leading websites, and including plugins […]
Has your business expense become the cost of doing business? Are you getting enough return on your investment? Are your terms driving sales, consumption or market share for your brand? For too many consumer goods companies, the growing list of fees paid to a retailer shows up in profit and loss as a gap between gross and net sales that […]
If you want to put together an effective marketing plan, there are many elements to consider. However, two of the most important tactics include SEO and lead generation. Basically, lead generation is a process that can help you develop a list of prospects (customers). SEO is a practice that can help you refine your web pages to improve your website’s […]
Custom door signs are specifically designed to give visitors the right direction and keep unwanted people away from the premises. These are a vital part of any business organization or facility, as they also provide emergency instruction to workers in a time of need and keep untrained individuals off the premises. Below are some of the important uses and benefits […]
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