How to Create an Email Marketing Campaign Your Audience Will Love

4 reasons to discover the value of email marketing Whether you’re selling a product or service, working from a home or corporate office, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market […]

How do you sell digital products?

Promoting and selling digital products requires that your product be in front of your audience. It’s so much easier to make a sale when your ideal customer feels like they’ve just discovered the holy grail because you put it right in front of them so they don’t miss out. Your website and blog It all starts with your blog or […]

Handling rude questions and awkward moments

Anyone can be rude and inconsiderate. As I am a writer of books and columns, and because I have read, appeared on radio and television, sometimes I am recognized in public. I’m glad I’m not more recognizable, as alongside the nice comments, gratitude, and praise I receive from many people, others feel compelled to criticize, often in a mean way […]

Benefits of SEO experts for your business

SEO (short for Search Engine Optimization) is a technique used by businesses, startups, and website owners to rank their website at the top of search engines and other popular web portals. The owner of a search engine like Google will surely want customers to find what they are looking for on the Google search results page, within the first three […]

Rhetoric … or rhetoric?

When talking about what a politician just said, people often say, “Oh, that’s just rhetoric.” What it means, of course, is that the politician is being deceptive, he is avoiding a problem, he is being less than honest. That common sense attitude toward rhetoric is quite at odds with the Merriam-Webster online dictionary in its academic definition of rhetoric: the […]