Cass And Co Shapewear
Susan Ledyard is the designer behind Cass And Co. She launched the company in 2004 offering luxury shapewear, which the company exceeded its 2007 sales projections by 40 percent, unheard of for a new company. She designs tops and bottoms to create a torso that’s so smooth a bra isn’t necessary, which of course is something women flock to. Her designs also include support that creates invisible bra lines and bulges for women, which has been a task that many designers before her have tried and failed to achieve.
Susan Ledyard began developing the first market for shapewear and sold 35,000 pieces in her first year of opening Cass And Co. She is also a businesswoman who knows how to make sound decisions, which has given her the opportunity to devise innovative techniques for working with materials to create a shaping product the world has never known. The designer went on in 2006 to create swimwear, which consisted of coconut fibers and then infused the fibers with anti-aging and antimicrobial properties.
Of course, don’t expect to see Ledyard stop here, she continues to offer new styles and designs through CASS, which recently introduced gauge rings as well as twisted bustier pushers, and wears unique color mixes of ice purple, plum, and white. starch. unlike the traditional nude or black. Her main goal is to create comfort, clean lines, function and of course quality fibers so that the shaper she buys from CASS is something that will last for many years. Of course, every year she seems to be designing other must-haves for women all over the world.
He intends to expand his line to the European market. Their shapewear can be found in 1,500 luxury boutiques around the world, including Bloomingdales, Macy’s, Lane Crawford, BLISS and many others. In 2008, Susan Ledyard was honored as one of the Best Women in Business for her innovation and vision to succeed not only in the fashion world but also in the business world. There are many designers who are great, but because they don’t have good business sense, their fashion line never gets off the ground or it can take years to get to where Susan Ledyard is within just a few years of launch. line.
Susan Ledyard’s Cass And Co seems to be here to stay because the designer not only knows what women want, but uses fabrics that are comfortable and can be worn comfortably every day. Since she has a good head for business, she can look forward to seeing Cass And Co continue to grow and expand throughout the world. She is what is truly considered a great success story and a great role model for women in business and for those who choose to enter the fashion industry. The designer has inspired many other women to understand the business purpose of fashion, so they too can find success.