Colors of retail stores and decoration that sells

Choosing paint colors and decor for your retail store is all about the products you sell. Your walls, floor, counters, and ceilings create a brand and add to your store’s identity. The look and feel of your interior design will help or prevent you from establishing a niche that customers can identify with and return to often.

When you start looking at colors, take a look at the accessories and features you already have in store. If you have natural or stained wood trim or lots of chrome framing on windows and cabinets, those colors should work with your floor and walls. It is also important to take into account the sources of natural and artificial light. If you have large front windows, are they closed or blocked by storefronts? Remember that deep, dark colors tend to absorb light. If you have light issues, look for colors and floor treatments that can illuminate and even reflect existing light.

Your next step is to consider colors that will appeal to your clientele. Primary colors are kid-friendly. Pastels are often considered feminine, but light blues and greens have a relaxing and calming effect that appeals to both genders. Earth tones are commonly considered masculine colors, but they are also associated with environmentally friendly industries. Neutral earth tones are the easiest to style and won’t show the dirt or scuff marks that can appear.

After thinking about your potential customers, take some time to think about your product line. Is it modern and cutting edge? If so, maybe some neon or bright colors will work. Are your products associated with business or executive interests? If so, black trim or accent walls convey a sense of power and strength. If your product line is sexy or sultry, black is still a good choice, but so are metallics, creams, and deep shades of purple, red, and pink.

Remember to watch the walls and the floor. Polyaspartic and epoxy floor coatings can be applied over existing concrete and surfaces and can be stained almost any color or mixed with terracotta or colored chips. You can also engrave your store name and logo on the floor. The end result is non-slip, low-maintenance and decorative.

Ask your painting contractors for suggestions on paint and flooring products. Taking the time to find the look that works for your retail store will pay off in future sales.