Electronic publications: what are they and why use them?

Think of your favorite magazines. The articles and tips piqued her interest and she was looking forward to the weekly or monthly issues. The topics were topic specific to your hobby, career, or general curiosity and were broad enough to allow you to explore areas you had never considered.

Some magazines offer “opinion columns” or “reader comments” and a “tell us what you think” space just for you. Your opinion counts. You, reader, were the life line of the magazine’s existence. Well, ladies and gentlemen, in this world of high-tech sophistication, we’ve just defined an ezine.

An electronic publication it is nothing more than an electronic magazine. It is a tool that is used to communicate the same information that you received in print. Magazines are mailed to people who “subscribe.” Ezines are emailed to subscribers.

Unlike print magazines, ezines are usually free and there are many thousands available to select from covering almost any topic you can consider. Nothing is too remote or implausible in the imagination.

Subscribing to an ezine is like joining a club with people who have the same interests. There are ezines for culinary arts, home and garden, interior design, spiritual and inspirational, educational, business, copywriting, marketing and advocacy, training, the list goes on and on. If your interest is writing articles for Ezines or developing your own Ezine, you need to know the options available and how to access them. Before launching your own ezine, take the time to explore the internet, visit various ezines, and explore the topics.

Electronic publications thrive on quality content and the credibility of your authors. People subscribe to an ezine because they need advice and information or are looking for in-depth research on a specific topic. As a publisher, you are responsible for making sure this happens, which means you need to know the subject in order to review the articles you receive. One way to ensure success is to take the time to write multiple articles.

“Learning by doing” it is the key to success in any endeavor. If you want to publish an ezine, you need to understand the basics of creating and developing it. This can only happen if you perform the necessary tasks and functions yourself. Remember, your name and reputation are connected to this public communication.

Why consider developing an ezine?

An ezine is a marketing tool that drives traffic to your website. It is the “carrot”, the “appeal” of what you want your visitors to really see. Your website is the point of sale of the product or service. Your Ezine is an effective tool for driving potential customers to that site.

Let’s take another look at the print magazine. What do you think covers part of the cost of your publication? That’s how it is !! Products and services advertised for sale. Every time a subscriber reads an article, he has the potential to be led to a product or service sold in that magazine. The same is true when using ezine. Most article topics will spark an interest that can lead the reader to a product or service that is offered for sale on the website. Yes, the initial start-up on Ezine creation can take a long time, but it is one of the best referral sources for products and services. Write your plan, take it easy, and commit to being successful.