Digital Marketing

Examples of hotel management KPIs you can use

There are literally thousands of hotel business indicators that you can use right now. These indicators are commonly known as hotel management KPIs. When you have an effective KPI in place for your hotel business, this takes the guesswork out when it comes to running the hotel business. What this does is that you check the performance of your business through numbers or figures so that managers can use the data to know what is really going on inside the hotel. Before you move around and do your research on the hotel management KPI, you need to know the difference between that and the hotel KRIs. These two are often compared to each other, but they are quite diverse. The hotel KRIs do not focus on the bright side of company performance; instead, you will get data on the risk of your hotel activities. That said, they are also very useful when it comes to tracking the health of your business.

Now when looking for the best hotel management KPI for your business, you shouldn’t just focus on the entire organization because it would be very difficult to do so. You will need to divide the KPIs into different groups or classifications to make it easier for you to keep track of them. Among the types of KPIs you can use are KPIs for reception or reception, cleaning, kitchen, sales, restaurant, store, maintenance, and purchasing efficiency, among others.

Today, many hotels offer cleaning services for their clients. If the hotel you are managing provides it to your guests, it is essential that you track their performance. This is because many clients are meticulous when it comes to cleaning their surroundings, especially their rooms. They are on vacation, so they expect to be pampered and not responsible for the chore of cleaning their rooms. You can measure the efficiency of your cleaning services through KPIs such as the number of staff members available for cleaning, customer feedback based on the cleaning services they have purchased, and the total amount of time required for cleaning. , among others.

Of course, you cannot deny the fact that it is important for you to know how well your company is responding when it comes to the sales department. Cash flow is very significant especially in this type of business. The indicators of your hotel business may vary here according to the different sales efforts you make. For example, if you have a website, you can check the number or percentage of inquiries that have turned into sales. You can also use KPIs that will inform you about the number of sales per head in your restaurant or bar. You can also measure gross profit on sales, stock turnover, stock holding cost, and stock value.

Aside from finances and customer sales, it is important that you stay on top of your employees’ performance. Always make sure you have a set of good hotel management KPIs to help you monitor the behavior, professionalism, and demeanor of your workers.

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