How to promote YouTube videos to gain traffic
YouTube videos are meant to send a message or promote a video clip one has created. Businesses, entrepreneurs, and individuals use these videos to market, promote, advertise, and even make money from these videos. The reason why YouTube is a great platform for marketing products and ideas is because visual ads play a big role in awareness, as they tend to stick to the mind faster than audio or written formats.
While you may have created a great video, the chances of people stumbling across it are slim because millions of videos are uploaded to YouTube every day, saturating the platform. In order to milk yourself and get more visibility on the web, you will need to learn tips on how to promote YouTube videos effectively. There are several ways to do this, as explained below.
1. Use video search engines:
Video search engines play an important role in advertising video content. Having the video on YouTube alone is not enough to raise awareness. Be sure to add your video content to these video search engines, such as MetaCafe, Netflix, or even truveo.com. However, you should select a relevant niche for your video for relevance and optimization needs. Doing this increases your chances of online visibility.
2. Optimize the video title and descriptions
This is an important step in learning how to promote YouTube videos. Although YouTube has its own search engine to rank videos based on traffic and viewability, you can tweak it by adding video descriptions and what it’s about. Video meta descriptions are very important as they provide a brief overview of what the video clip is about. This works the same way as search engine optimization, where you need to focus on the main keywords that people will use when searching for your content or related media.
3. Video mark
Some people may try to use your video clip to advertise their content and media, and you may not benefit from their actions. To protect against these, video branding will work best for you. You can do this with the help of a branded software like Adobe Illustrator where you can add your addresses and links to your website. If someone uses your content, they will also participate in promoting yours.
4. Use social media plugins to promote the video clip
Many people today use social media to meet new people and make friends. They also use this medium to discuss videos, music, and other life events. Facebook and MySpace offer a great platform to advertise YouTube video. You can upload the video for Facebook users to view and comment on. In addition to this, you need to place a captivating description of it. Through Facebook users, you can generate huge traffic and thus generate sales.
5. Market your video links through email marketing
If you’re advertising a product or service through video and have a mailing list of your target audience, you should include links to it in your emails and direct them to view the clips. Although it may not be taught in many “how to promote YouTube videos” programs online, never give up on this strategy as you never know who you’ll onboard.
6. Follow other popular videos on YouTube
Like other social sites, you have to give to receive. The best way to get traffic for your video is by responding to other people’s videos on YouTube with a large following. When you reply to a video clip, a link to your videos is created in these comments, thus leaving a trail for other people to follow.
Video marketing is a great way to gain an audience as well as let them know what you have to offer. No matter how good the clip is, you need to optimize it for video search engines and viewers. There are many free lessons on how to promote YouTube videos that you can use to learn more.