What is Amazon?

Amazon is a multinational e-commerce corporation, but you probably know it as a giant online bookstore. It sells a lot of things besides books, but most people know Amazon better as a book retailer. Amazon.com is the largest and most successful online retailer in the United States. Amazon does three times as much business as its closest competitor in terms […]

From WIIM to WIIFU: effective communication for your end users and stakeholders

From large publicly traded companies to small private companies, thousands or even millions of dollars are spent annually on marketing. However, marketing is by far the most difficult business activity to measure return on investment (ROI). In today’s multimedia world, businesses have a plethora of marketing tools to take advantage of, but many of us may feel like we can’t […]

Kim Kiyosaki, Book Review Rich Woman

Last year I must have been a good girl because at Christmas Santa put a copy of Kim Kiyosaki’s Rich Woman in my stocking. I am an avid fan of Rich Dad Poor Dad products and of Robert and Kim Kiyosaki. These books have literally transformed the way I think and have therefore changed my life. So naturally, when I […]

The Y44 Training Method

When I was 15 years old, I was introduced to weight training. It transformed my life then, and continues to do so now. I didn’t really know what I was doing then. I just read a lot of magazines and did exercises that made sense. In an era of college football with most weight rooms under a thousand square feet […]