Digital Marketing

What is social media marketing?

Social media marketing is a completely new, yet vital part of online marketing that has taken off in recent years. A brief definition of this is the process of increasing traffic to your site or gaining attention online through social networking sites.

What are social networking sites?

These types of sites are those that rely on human interaction to function, such as Facebook, Twitter, and YouTube. They all require social actions that differ in the way they work, like Twitter giving you 140 characters max to say something or through a video or image, while Facebook also has unlimited characters and the ability to add many photos at once, join events, or share updates.

What are social networks important?

Social media marketing is very important to enhance and support search engine optimization (SEO) efforts, as once a site page or link is found by social media users, it can go ‘viral’ pointing many links to the website, which in turn is seen as a sign of popularity to search geniuses and gives said site a ranking boost.

Taking a look at the big three, as mentioned above, Facebook, Twitter, and YouTube, we can see how each of these social networking sites helps your marketing efforts.

Using Facebook is probably the easiest and most common social networking site people have ever heard of. Although Twitter has millions of users, many people only use Twitter to follow celebrities or directly for their businesses. The average Joe won’t always be found on Twitter, whereas with Facebook, since it’s about you, a lot of people use it.

Both small and large businesses rely on Facebook to help promote the deals they have at the moment, as well as using it to post photos and videos. It’s also great to get people to interact as users can share company updates, which means marketing on social media becomes much easier.

Having a Facebook page is the way to go for businesses and encouraging people to like it through incentives like contests and prizes means that people are willing to tell others about your page and subsequently your business.

Twitter, as mentioned above, is not as consuming as Facebook because of the type of people who use it, but if you are using Twitter to interact and build relationships and networks, then it is still more effective than Twitter. This is because people don’t have to navigate through a page to see what it’s about. What you say and do is limited to 140 characters, so be clear and concise in your actions and words, making it easy to impress people (or annoy them!)

Twitter is a lot of work when it comes to social media marketing as you need to build a flow before you can start influencing the blossoms and getting that following is the start of the battle. People will not want to follow you if you constantly tweet promotional tweets or always retweet messages from others. You have to make sure that you are worth following and that what you say will attract people.

Once you’ve accomplished this, rinse and repeat and keep writing whatever you’ve been writing that attracted your followers in the first place. Your message and business can be spread through Twitter providing you with invaluable links.

YouTube is also so popular that just like Twitter, you need to be very focused to use it successfully in your social media marketing campaign. YouTube works more for educational websites and those that sell things that could benefit from demos. Using the correct tags and descriptions also adds to the campaign so that people can find your videos using the tags.

The videos have to be well done, and if you take the time to compile these videos and people like what they see, it can take a few hours for your videos to go viral, again giving you national and even international exposure!

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