4 Inexpensive Ways To Maximize Your Restaurant Interior Design To Generate Business
Tough economic times have caused diners to buckle down. Less inclined to take a chance on new restaurants, they are instead spending limited dollars on old favorites or making do with meals at home. However, dining out remains the preferred way to celebrate special occasions, seal business deals, and take a break from the daily grind. For new establishments, an attractive interior design ensures that when customers decide where to eat, whether it’s for a party, a meeting or a treat, your location will be the first choice.
Excellence in design communicates the concept and consolidates the brand of your restaurant. The appropriate environment is almost as important as the quality of the food. When customers tell their friends and neighbors about you, the oversights of any one of them will be among the first details discussed. Make sure you get rave reviews and repeat business by paying attention to interior essentials.
1. Low cost, high impact
Dirty paint and plain white walls give a shabby, unkempt impression. A fresh coat will inspire confidence in the cleanliness of your kitchen and a splash of color will make the decor memorable. Updating your paint is a fast and cost-effective way to achieve immediate and positive results.
2. Create atmosphere
Your lighting decisions will have the biggest impact on the type of clientele you attract. Be sure to choose options that match the tone and style of the environment you’d like to create. While fine dining is best captured with quiet, elegant selections, family-friendly restaurants are best served with a mix of bright, colorful lighting. Those looking for a bit of romance will rely on a soft, indirect glow, perhaps accentuated by candlelight.
3. Ingenious decoration
No matter what your relationship is to each other, your guests will thank you for conversation-starting decor. Any concept can be enhanced with appropriate art and interesting accessories to add to the illusion that real life has been left at the door. Elegant framed vintage maps would complement an upscale Italian restaurant, while sports memorabilia is a trusted resource for bars and quick-service places. Find a fresh take on ocean themes for your seafood restaurant, or incorporate memories of local history into your traditional restaurant. Creativity in all decorative elements, blended into a harmonious overall feel, will add to the comfort of your customers and promote positive word of mouth.
4. Fabulous furniture
Selecting your furniture is the biggest challenge, as you need each item to have multiple, sometimes competing features. Seats should be strong and durable, with easy-to-clean upholstery fabric, and they should also be comfortable for a variety of figures. The tables have to be firm, with legs that do not cause discomfort to diners. Its shape will determine how many seats your establishment can accommodate, in what configuration, and how easily you can accommodate pieces of different sizes.
Remember that great interior design is just as important as great food in creating a space that attracts customers, encourages them to stay (and spend), and keeps them coming back.