5 essential uses of graphic design in brand building

If you want your business to be easily recognizable, great graphic design is an essential business service to invest in. People are naturally visual and respond to images much faster than written text. The key to developing a good business brand lies in an integrated approach, applying a memorable design to all your promotional materials, products and stationery, as well as your entire web presence, so that potential customers can instantly recognize your brand.

There’s more to effective design than just producing a good logo, though that’s a good place to start. Here we suggest five essential areas in which to use graphic design to build your corporate identity and brand.

Logo

The first place most people start when designing their brand, the logo is a symbol that aims to express the values, ideology and spirit of a company, all in one memorable pocket-sized image. This is where graphic design meets intuition and vision, to capture the feel of the brand. Getting it right is crucial, as the rest of the graphic design and branding grows from here.

Business Cards and Stationery

There’s more to good business card design than simply putting your logo on cardstock with your contact details. More and more companies are using innovative graphic designs to make their business cards stand out from the crowd and differentiate their brand. The same applies to your stationery and other printed materials. Good designers will create a complete design package that applies a unique integrated look to your brand.

packaging

While different products will have different packaging design requirements, it is essential that the overall design ties in with your company brand for instant recognition. Good graphic designers will create a brand identity for your packaging, while also designing different looks to distinguish different products and product lines.

Website

These days, your business website is often a first point of contact for potential customers, so it’s important that its design reflects your corporate identity as well as being attractive. It’s all too easy to put look and feel before user experience in web design, so keep this in mind. Always make sure the website is easy to navigate and easy to read, as well as having a fantastic design.

social networks

Don’t forget the other aspects of your web presence when it comes to graphic design services. Make sure your business Facebook page is custom designed for you, your Twitter background ties in with your brand, etc.

Choose a graphic design company that offers a complete branding service and can take care of all your design needs, from print to website.