Advertising – How to use promotional flags and advertising banners to get immediate sales

As someone who has spent the last 25 years in the advertising business, I can honestly say that one form of advertising is very “underrated.” As retailers and service providers scramble to see who can get the best traction for their “biggest keywords” and businesses “tweet” their way to social media success, they may be losing the most important client of all: the one who is walking. your front door!

The concept of using promotional flags and advertising banners may have piqued your interest while reading this article, but how can you use promotional banners to your advantage? Here are some examples that can give you the inspiration you need to use advertising flags creatively.

• Display billboards around the corner or down the street from your store, use them to “trigger” a special sale or promotion. Done right, this type of promotion keeps people in suspense and forces them to come in and see what you have to offer.
• Use promotional banners within your store to promote special offers, new products, your website, a contest, free gift wrap, or other value-added bonuses.
• Use banner ads to promote a big sales event and make them big enough for drivers passing by your store to see them.
• Use promotional flags and advertising banners at special events or display them in a public mall where your target audience shops. An example of this is when retail malls allow uncompetitive businesses to hang large promotional banners above escalators or other common areas.

Promotional flags and advertising banners were once a staple for any store owner looking to drive traffic to the door, but those were the days before the internet. If I were to advise a small business owner on marketing, I would encourage them to incorporate promotional banners into their “media mix” and direct traffic flow to their front door, rather than just their home page.

However you decide to use advertising flags and banners, you will soon realize that they are a successful way to bring new customers to your door.