How much Facebook reach is good?
As you already know, the impact of EdgeRank means that not all of your followers will see your post in their news feed when you publish it. Add in the fact that around half of users don’t check Facebook every day and of those that do only spend 30-60 minutes total browsing, the chances of your posts being seen and competing with all the others. people see, it falls considerably. All of this is why it’s so important to create engaging, compelling, and shareable content. This applies not only to Facebook, but to all social networks. I would say that if you get 10-20% reach to all your fans without paid promotion, you are doing well. The general point of all this, as I’ll mention throughout the book, is that success in achieving your overall business goal with social media matters whether your reach is high or low.
Increase reach with revamped popular status updates
In August 2013, Facebook announced an update to its News Feed ranking algorithm that could help increase the visibility of your Page posts, which might otherwise get lost in users’ feeds, whether in the crowd of stories or simply because the story is old and too low in the feed to be seen when a user logs in. If a particular status update from your Page gets a lot of likes or comments, it can be chosen to reappear near the top of your fans’ news feeds to help people who might have missed it when it was posted. for the first time, to see her.
Facebook’s research showed that people typically read about 57% of the stories in their News Feed and don’t scroll down far enough to see the rest. In testing, the number of posts read jumped to 70% when popular unread stories resurfaced. For Page owners, this algorithm change means that their most popular organic posts on the Page have a higher chance of being shown to more people, even if they are more than a few hours old, so the quality of their posts it helps make them popular enough. being chosen for resurfacing – is even more imperative.
Adapt to mobile users, keep updates short
Tailor your content for mobile users—lots of photos, short posts, and videos—as that’s increasingly the way customers are using Facebook. All Facebook users tend to skim through their news feeds, so don’t bog your brain down with long posts too often. 80 characters or less is a good goal to aim for. A study by Buddy Media showed that posts with 80 characters or fewer received 27% higher engagement rates than posts with more.
Also, in the updated Facebook News Feed for 2013, captions will be displayed above photos, located at the top of the image, rather than below it in a separate area. Therefore, any copy you write to accompany the photos should be short and to the point so that it doesn’t obscure or over-impact the image.
Use hashtags on Facebook to encourage engagement and conversation
In June 2013, Facebook joined sites like Twitter, Pinterest, and Google+ in implementing the use of hashtags, which appear as clickable links in page and personal profile updates and in news feed posts. (Desktop only for now, but there are hints that it will expand to mobile devices and ads in the future.) “What do you like about your local #walmart?” or “It’s Gap’s summer sale, up to 50% off! Come check it out… #gapsale” where “#walmart” and “#gapsale” are clickable.
Clicking on a hashtag will open a feed where you’ll see stories from Pages and people who have posted with the same hashtag. People can use hashtags in Facebook search to find posts related to specific topics or interests. Here are some tips for using hashtags on Facebook:
— Discover new Pages and partners by searching for specific hashtags in Facebook search and search for your own hashtags to monitor what people are saying about you and your brand, then join the conversation.