Ten tips to drive more traffic to your fitness website and grow your email list

If the first step of online marketing is to drive traffic to your site, the second step is to capture email addresses so you have a chance to build a relationship with the emails. You want to create an offer so attractive that a visitor can’t leave without wanting it. They have found you from your social media ads or an online search.

These 10 options may serve you well. The trick is to know your customer, to know the questions they have and what they would find valuable. Then decide the best format to deliver the information. You could even combine two or more of these into a package that a customer will find too good to pass up.

1. Electronic book. Compile your information into a Word document, convert it to a pdf with an attractive format, a cover page and links that point to you. In no time you will have a nice downloadable gift for your new potential customer.

2. Report or White Paper. In a report, you create a slightly more formal written document that includes statistics and updates on your topic. Include your resources, bibliography, and possibly graphs and tables.

3. Top ten lists. Create simple lists of frequently asked questions. You can create a collection of the top ten exercises, for example, food or cardio. These are quick for you and easy for your prospect to read.

4. Video series. Make a series of videos that solves a problem for your prospect. Give them some exercises at home. Give them a series of warm-up exercises, balance exercises, basic exercises. You can find ways to use the equipment you have at your facility to mock your services.

5. Teleclass. Create a single session or a series of multiple teleclasses that let clients see what you can do for them.

6. Webinar. Similar to the teleclass, but adding the option to use slides or a live screen along with your audio presentation. A webinar can be live or recorded.

7. Nutritional or Wellness Profile. Upload a questionnaire to a web page for visitors to submit. Contact them for a referral session over the phone or in person.

8. Playlists. Set up a free download of music suitable for cardio or relaxation for your audience.

9. Challenges. Set up 21 or 30 day automated emails specifically focused on your niche goal.

10. Audio recording. Similar to a podcast, record yourself giving a presentation that you can offer as an immediate download.

Any of these can take as little or as much time to prepare as you need. You may want to keep it up to date and rotate this free content on a quarterly basis to attract new customers. When you do, be sure to send the new content as an additional gift to the people already on your list. For them it is an expression of gratitude to the client.