Underused SEO Link Building Tactics Small Businesses Should Implement
When it comes to SEO or search engine optimization, link building is one of the most critical aspects. If done correctly, it helps businesses improve their website traffic. Effective link building strategies can significantly increase your website’s search engine rankings and make your business easily discoverable online, leading to increased visitors, impressions, and of course, revenue. However, if done incorrectly, it can cost you search engine rankings as well as website traffic. Read on to learn about some of the underused tactics you use.
Ask existing business connections to link to your website
One of the most effective ways to generate business contacts is networking. When you have managed to get a large number of contacts, it is time to use them to your advantage. Every connection you make can be a new window of opportunity for your business. You can get exposure and coverage with your help. It’s a good idea to find genuine business connections that have high-quality websites relevant to your business and have them link to you. Linking is a great way to show that the content on your website can be supported by other trusted sources. Such links should be easy to find, but you have to remember to return something to them.
Contests or social media campaigns
Social media helps drive SEO efforts. So if you are not making use of this powerful tool, you should. Social networking websites can be used to build links through interesting campaigns or contests to retain the attention of your followers. If you continue to attract rewards that are just as beneficial to businesses as they are to customers, you can expect to gain valuable backlinks as well as new followers.
Image link building
Images are a great way to create links to your website. Many business owners are not aware that this is an exceptional link building technique. In case you have original images on your website, you can make them available for reuse. This way, other people can make use of them and put them on their own websites. For this tactic to be successful, you need to make sure that whoever is using your images is attributing it to you. So every time someone uses those images, they will have to link back to your website. However, this is only possible with original images such as photos of your workspace or logo.
Create a blog on your website
Guest blogging is a very popular link building tactic and almost everyone is implementing this strategy. However, online businesses are terribly underutilizing blogs as a way to get links. Blogs are a wonderful place to generate both internal and external links. By using your blog posts, you can link to the internal pages of your websites which can be helpful with the internal linking architecture of your website. So create a blog section on your website and you can generate a lot of backlinks from other websites. Make sure published blogs are interesting, informative, and offer value to readers. By partnering with a link building agency, you will even have the support of content writers who will make sure you get natural, organic backlinks.
Contrary to popular belief, the importance of link building has not diminished. Link building tactics have simply changed. However, it remains an important tool in search engine optimization and you can’t expect to be successful without it. If you want to know more about link building and how it can benefit your online business, contact a professional agency without hesitation. Be sure to ask them what tactics they’ll use and ask for a no-obligation quote.